The Detroit Free Press is reporting that during this Sunday’s Super Bowl, Master Card will air a commercial in which Richard Dean Anderson will reprise his role as MacGyver to offset later advertising by Visa in the Olympics:
With rival Visa advertising in the Olympics, MasterCard will extend its “Priceless” campaign in a 30-second ad featuring actor Richard Dean Anderson, the star of the ’80s TV series “MacGyver,” in a simulated hostage situation.
The very expensive Super Bowl advertising spots can make or break companies in the eyes of the public, so this commercial is welcome affirmation of RDA and MacGyver’s place in American culture. Visit the link above to read the entire article.